In a collaborative class project, I worked with a classmate to rebrand a beloved local ice cream shop,
Mom & Pop’s. Our goal was to create a fresh visual identity that reflected the values of being generational, timeless, and family-focused. We developed a new logo, color palette, and a custom pattern that honored the shop’s nostalgic charm while appealing to modern audiences. The rebrand extended across various applications, including tote bags, hats, outdoor signage, and social media assets, ensuring a cohesive and inviting brand experience across all touchpoints.
Mom & Pop’s. Our goal was to create a fresh visual identity that reflected the values of being generational, timeless, and family-focused. We developed a new logo, color palette, and a custom pattern that honored the shop’s nostalgic charm while appealing to modern audiences. The rebrand extended across various applications, including tote bags, hats, outdoor signage, and social media assets, ensuring a cohesive and inviting brand experience across all touchpoints.
